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- The struggle
Nearly 60% of retail media spend is sourced from trade marketing budgets.
The Brand Marketing
Maze
Retail media teams struggle to get direct access to brand marketing budgets.
- Complexity at its finest
Holistic media planning presents a complex and time consuming challenge for retailers.
Retailers rely on third party AdTech vendors to craft and pitch complex media plans to Agencies.
- Retal Media deals are not yet automated
Around 88% of brands
conduct their media buying programmatically.
Due to the endemic nature of Retail Media's demand sources, media buying process is slow, manual and burdensome for both agencies and retailers.
Introducing Loop exchange
The first private market place for CPG Retailers.
Our media planning platform allows Retailers to receive RFPs from Brands and present Retail Media proposals to tap on Marketing Budgets.
Private marketplace
Media plan generator
Self served media buying
Connect and receive RFPs from Brands and Agencies buying CPG Ad Inventory.
Build tailored Media Plans that meet the specific requirements of Brands.
Push your Retail media campaigns to your preferred AdTech vendor via custom APIs
Benefits for Retailers
Connect with Agencies
Get found by Brands buying CPG ad inventory.
Reach Decision makers
Never waste time looking for the right contacts.
Unlock branding budgets
Drive incremental revenue by tapping branding budgets.
Receive RFPs
Showcase your ad inventory and receive RFPs.
Create tailored Media Plans
Our Media Plan generator helps you fulfill Brands requirements.
Track & manage Media Plans
Track progress of your proposals at every stage.
Benefits for Brands
Discover media deals
A comprehensive overview of Retailers full set of ad solutions.
Request proposals
Send RFPs to multiple retailers with ease.
Get tailored Media Plans
Define your requirements and expectations and get tailored proposals.
Streamline negotiations
Manage your pipeline from one single tool
Get better incentives
Holistic media planning resulting on larger discounts.
Streamline media buying
Track progress of your RFPS at every stage.
WE INTEGRATE WITH THE TOP ADTECH VENDORS
Martailer
Features
For Retailers
For Brands
Let's talk shop!
Request a Demo
Get in touch with us to learn how Loop Exchange can help take your Retail Media operations off the ground.
contact@loopdigital.com
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D I G I T A L
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